It is really obvious that McDonald’s is the most popular fast food brand in Vancouver, you can always see the big yellow “M” signs by the road. However, in China, the fact is that the KFC is far more popular than McDonald’s. When I first came to Vancouver, I was surprised by the condition of the KFC：few stores, small space, and limited foods. In China, KFC has a totally different image. It has  almost 3-times as many stores as McDonald’s.( from my own observation). Most of the stores in cities are beauty decorated and grand. They offer a hundred of different kinds of foods from breakfast to night snack. In recent year, KFC are not only limited to the traditional North American style, they have diversity menu such as soup, porridge, and rice meal for the Chinese market.

Why KFC is much more successful than McDonald’s in China, this is an interest topic that many people have already studied. From my perspective, KFC’s successful is largely owe to its business philosophy of innovative spirit. Using the word that we learned in marketing is ” customerization”. KFC is the first one that merge the North American and Chinese styles together and created a “New Fast food” for Chinese. Even though KFC is a fast food brand, the “new fast food” it promoted says that KFC is much more healthier than other kind fast food abroad and in China. You can always see the healthy fast food idea on the tray every time you eat in KFC. Regardless whether it is really healthier. This idea is really fit to Chinese parents’ concern and foster itself a good and healthy image. From both the taste and healthy concern, the KFC did a good job in customize itself in Chinese market. This is one reason that I think KFC can be such popular in China.