Personal Marketing (Marketing #5)

(Comment to Burke Tim’s blog “No Such Thing as bad as publicity ” from my section  https://blogs.ubc.ca/timburke/2013/10/23/no-such-thing-as-bad-publicity/)

Tim’s this blog really captured my attention, I can not agree more about his opinion. Instead of saying genius stars, Justin Bieber and Miley Cyrus are very successful packed out stars. I still can remember when I first saw his youtube video, I was surprised by his gorgeous  voice and such a young age. However these years, he kept running into problems, and those troubles are likely used as news speculation for Justin Bieber, even though it is not a positive way. “Some may say that it is just a phase they are going through, young adults with loads of disposable income of, but I believe that it was a marketing scheme.” I really agree to Tim’s state.

Honestly, I did not really knew Miley before I read Tim’s blog. When I google her name, there were many extremely different pictures showed her before and now. I can not really judge right or wrong, because what kind of path she selected was just about choice. Obviously, she chose a more distinct image.

I think we can roughly call these two successful personal marketing cases, Both of them pander to that young people like pursuing simulation. The rebellious images they build, without adjudging right or wrong, are good marketing to young people.

 

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