It is almost the end of the marketing course, we are still working on the last part of our marketing group project, I do learned a lot from this project. This is not the first time working as a group for a particular topic, but this is the first project that required to make a vedio at the end. I am very appreciate about all our group members’ hardworking. Even though we started our first assignment with only four members, we are very organized and we did a very good one. The brand that we chose was lululemon, this is a very “Vancouver” brand and people are all very familiar about it. This is a good thing, as data searching can be a bit easier. However, this can also be very challenge, as this brand is too familiar to be special. We did a lot of research and had many discussions. By doing the brand and product analyze part, I learned how to think from varies aspects.
The vedio part is the most challenge one, because none of us is really good at vedio editing. I actually have no idea about this. However, Everyone tried to learn and tried to do. We had an excellent shooting last week about the main parts of our video and everyone contributed their best.