(Comment to external comm296 blog–How GoPro Made a Billionaire   https://blogs.ubc.ca/sukichan/2013/03/23/how-gopro-made-a-billionaire/)

After reading Chan’s blog about GoPro, I think he really get the point about why this new company can be such successful in just a decade. In Wikipedia, the first sentence said about this company is that ” GoPro is a brand of high-definition personal cameras, often used in extreme action video photography.” This brief summary gives how GoPro positioned itself and how they started their succeed. Target Market and target consumer are two prior important things to start. GoPro is really smart, like what Chan said, It didn’t position itself to compete in wide camera marketing with many famous brand such as Canon and Sony. it found a more specific and untouched area within the big camera marketing. The following is the ads that Chan talked about. You can see GoPro’s self position everywhere from this ads

In this ads, all views are from the small Hero3 Camera. This kind of image capturing can not be done by expensive digital camera or single-lens reflex camera. This will definitely attract people that don’t want to miss these beautiful moments. This ads is really a good one to show an accurate marketing and customer targeting. Because GoPro’s camera can capture clips and images from bicycle, parachute, surfboard and so on. Many extreme sports enthusiasts have felt in love with GoPro. GoPro focus not only on the accuracy of the shooting, but also working for make people to live better.