Last week we discussed about the designs of websites, wether to be functional or elegant. We found from the discussion that it really depends on the properties of companies. Luxury brands’ websites are usually very beautiful but less functional. Retail companies with online shopping service usually have very clean and functional designed websites. However, the property is not the only factor.

Here are two screenshots of different websites:

These two websites both have online shopping service, however, the first one is really artistic and the IKEA one is just clean and concise. How do we determine which one is better? Normally, being functional and oriented is easier for customers to find everything and go through the process. However, young and edgy brands usually use  stylish and unique websites to impress people. It is actually very easy to find stuffs but you just have to get used to it first. As a result, these two websites are all very good for their targeting customers.

It is the company’s choice wether to be unique or to be clean. As long as a company designs its website based on its targeting customers’ preferences, the website is success.