Internet is and will always be an important element of our society as we are living in the global information age. Traditional marketing strategies are not sufficient enough to catch young generation’s attention and the costs of physical advertisements are relatively high. E-marketing is now necessary to learn. This is a elective course for me and I chose this because I see that internet’s economic and social importance has grown.

online-marketing is not restricted by timing and regions. the potential customers for a Vancouver based company are not only people who live nearby, they can be people who live in France or China. Also, online-marketing is more efficient than physical advertisements. companies can track how many people really look at their ads, click into their website and therefore make adjustments to their marketing strategy.

Thinking about myself as a customer, I use cell phone more than computers and I barely texting or calling. Facebook and instagram are where I spend most of my spare time. A popular instagram account is way more attractive than a pice of ads. Social network is a good place for companies to build relationships with millions followers.

E-marketing is a wild range of activities. I find it interesting and familiar because it is already part of my daily life and I would like to turn it into a skill.