After doing the social media audit, I realized that social medias are now the most cost-efficient and interactive tools for marketing. Social medias are the most active platforms that people use everyday. Millions messages are being shared and received in this minute. The quick information spreading speed make these social networks a good place to do promotions. However, the same trait also make it challenging to make people really remember any posts. From a normal social media user’s perspective, I think there are some little things companies should pay attentions.

Some companies’ official accounts are too commercial and ads overloaded. Even though the final purpose is to promote, an obvious advertising post is less likely to be accepted. People on Facebook are there to check out recent news of or interest contents shared by pages they follow. Promotion flyers are not in their expectations to see, as a result may been resisted psychologically

Some companies update posts several time a day. They may want to constantly appear and catch as much attentions as possible. But, it could result in opposite affects. People may get tired or even annoyed of the companies’ frequent posts.

Even though social medias are now the most popular place to share values and communicate with customers. There are many things companies have to consider if they what to utilize these medias.