I never heard about Hootsuite before taking this course, so I spend some time searching. The idea of managing multiple social networks from one dashboard is really in need. Even as a normal person, I find it useful for me to check my different social accounts from one site.
We are surrounded by many different social networks, like Twitter, Facebook, Instagram and Snapchat. Companies may want to built relationships with and make itself accessible for users of all these different apps to maximize its influence. Then Hootsuite is a really good way for companies to unify the information, tracking users’ mentions and send out posts. At the same time, I find that the Hootsuite is really helpful on comparing users’ preferences from different medias horizontally . As a result, companies can post different types of messages on different medias to better communicate with the users.
This interview made by CBC news was about the CEO of the Hootsuite, Ryan Holmes. He is a smart and target-oriented person. He grown from a farm with no digital tech but now is a successful CEO in the tech industry. He said that the idea behind the Hootsuite is trying to keep things simple and this is still the goal. I really agree upon this idea. The social media is becoming more and more hard to control as there are too many of them. By simplify the using, companies can better incorporate different social medias with marketing.