Does IKEA like waste?

I ran into this ad recently and was very confused about its message. Take a look for yourself. This is from 2005.

Maybe I am being too picky and this ad is just about humor and doesn’t have anything to do with waste. However, it feels like the message was to dump the old stuff on the street and get the new goods from IKEA, then do it again and again. It doesn’t look very sustainable. This is strange message because today IKEA was fighting for being a sustainable company. If you look at their “responsibility” section of their website they claim many “sustainable” activities. For example, they are funding massive tree planting across America in 2006, a year after that ad. This could be a company that suddenly made a rapid change from “unsustainability” to “sustainability”. If that’s so, then one can doubt their motives in making this switch. If you didn’t believe in it a year ago, how could you start believing in sustainability and social responsibility a year after?