As Sony recently announced that they would soon launch the brand gaming console, the PlayStation 4, game maniacs are lining up to get their first hand on product. Pre-ordering that would probably take around 2 weeks to ship after the product will be announced, seems to not be quick enough for some people. Impatient consumer would be wiling to spend even twice as much just to get the exact same product sooner.

This behavior, is seen to some as opportunities for some people and companies. Some individuals are selling the launch version of the PlayStation 4 for as high as $611 on eBay, which is really high compared to its msrp of $399 available through Sony website and Amazon. Apple is one company that uses this to gain more profit, by selling their products at more expensive prices during its launch and lower the price as the product markets. Beats, Blackberry, and other electronic selling companies are also good examples of how companies take advantage on people’s impatience and excitement to new innovations. No matter how much more money they pay, and how long the line-up is, consumers are always excited and impatient to get the newly launched products.

Embedded Blog: http://consumerist.com/2013/11/15/yeah-people-are-doing-that-thing-where-they-pay-too-much-for-new-gaming-consoles-on-ebay/