Based on our research on the group project, we know that Axe’s target demographic is mainly young teenage boys aged from 18-25. Axe’s advertisements always depict women’s uncontrollable attraction to men who sprayed on its products. Chocolate Man has caused a public outcry because of its unethical contents. The commercial shows a white young male sprays himself with Axe’s new scent, chocolate, and then he turns black and becomes an animated chocolate man. When he runs down the street, he becomes an object of women’s sexual desire. This scene shows unequality, because women are not merely attractive to cheap body spray with chocolate scent. From the textbook chapter three, it is said that it is important to make good ethical decisions to maintain long term profits. When companies advertise their produtct, they should pay attention to ethical implications behind their advertisements.