Itasha, is the newest product in Janpanese animation nerd culture. The word “Itasha” describes a car that has been plastered with stickers of anime characters. Itasha” literally means “painful car”. It also describes the emotion that people would be embarrassed to drive around in an Itasha. It becomes an innovative marketing strategy for animation companies to increase their reputition and promote their products. Itasha craze allows anime fans to customize their cars with their favourite anime characters.When people drive in an Itasha and show their love for a specific animation, they are advertising for the animation company as well. Normally, people do not drive around the city in an Itasha. These cars are presented at shows or parades.
Itasha is not limited to cars. Even newly released ipad was subjected to the new culture.