When the weather is getting colder and colder, my skins are getting pretty dry. So, I went to the body shop in Metrotown, seeking for some lotion to moisturize my skin. When I entered the store, I was impressed by the store atmosphere. Products are placed orderly and neatly based on their category so that people could easily find what they want.
The body shop has mainly five product lines: skin care, make-up, fragrance, bath and hair care. Skin care is prevalent among teenagers, which offers different categories: Tea tree, Vitamin E, Vitamin C, Seaweed, and Aloe.
Each series provide a wide range of products such as cleanser, toner and serum.
As we learnt from chapter ten, we use terms breadth and depth to describe the total products offered by firms. In this case, the body shop provides a variety of goods within each different product line and skin care is more depth.
I heard that Vitamin E serum targets on dry skin type and I planned to buy it. However, the sales people told me that it has already been sold out for weeks.
It seems that the body shop probably has to enhance its inventory replenishment management.