This ad seems fun to me at the first time when I saw it. People in the ad are so happy, and they behave quite exaggregatedly when they find out some very little cheerful things. Cheers Beer targets the worldwide populations, especially depressed drinkers. We know that some people drink to relieve from stress or excape from the reality. However, the ad is trying to tell us that we drink because we are happly! We can be more cheerful or thankful about every little thing happening around us, and we can be more happy by purchasing their products! Beer Cheers differentiate itself from others by persuading consumers that they sell a happy lifestyle or spirit rather than just beers.
All in all, the ad is quite sucessful for two aspect. Firstly, it redifines the meaning of drinking beer; Secondly, it leaves a strong impression on consumers.