Anyone with facebook probably saw a bunch of girls put over-sexualized status updates like:
“I like it on the counter”
“I like it on the bed”
I like it in the closet”
Worried yet?
Relax grandpa and put your cane down, all the girls in this country haven’t lost their minds. This is a new promotional campaign for “Breast Cancer Awareness Month.” As always, it’s sassy, independant, and is actually just an open-ended innuendo. And how is that? Well, girls are actually implying “I like my handbag on the bed” or “I like my handbag in the closet.” So you’re the dirty one.
Pretty clever right? Anyways, it’s generating a lot of buzz from people freaking out about this, which only draws more attention to the campaign. People would probably get upset if this were a campaign to promote condoms or even a chocolate bar, but because its to raise awareness for breast cancer, they turn the other cheek. The reason most of the population hasn’t heard of this is because its not actually campaigned or promoted to the public. It just crept along, seemingly by word-of-mouth, and girls all collectively changed their status updates to this. I personally took notice when all the innocent and tame girls changed their status to “I like it on the washing machine.” I mean, true that wasn’t the first time I saw that update, but because the girls I first saw the update from were questionably… urm… “open”… I just figured they actually meant it.
It’s a very clever marketing ploy, almost like a bait and switch. They lur attention and anger in with the ambiguous sexual status, but once you realize what it actually is, you just go along with it because its for a good cause. Kind of like standing up and just yelling “SEEEEXXX” to get everyones attention, but for charity or some good cause(*ahem* PETA *cough*).