Apple has grown to become a company that embodies all of the aspects of the business model, specifically the “9 Building Blocks,” to near perfection. As related in the article, “Apple: iPhone 6, iPhone 6 Plus Preorders Broke Records,” in the New York Times, Apple iPhone 6 has once again broken records in the number of sales upon its release. This success is due to Apple’s intricately formulated business model, but especially their attention to value proposition, costumer relationships, costumer segments, and key partnerships.

Apple has created a loyal customer base by developing a reliable brand that continues producing newer, improved versions of its popular items. They listen to customers and provide a product that suits their needs, create technology that appeals to a mass market, and partner with companies that can distribute to many customers efficiently. While Apple has changed their product design and features to suit the ever-shifting ideals of the modern world, they have remained true to their original image and have thus retained their original customer base while adding new followers. This situation has ultimately lead to vast growth and increasing popularity with each new Apple iPhone. The Apple Company has proved that by abiding by many of the 9 Building Blocks of business, one can experience exponential growth and overall customer satisfaction over a prolonged period of time.