From the sea to my chip.
Brunswick: Boneless Herring Fillets

Location: I’m just going to take a shot in the dark here and say the herring is farmed off the coast of New Brunswick and probably canned and packaged in New Brunswick as well. After being packaged I’m going to guess it was shipped to Ontario and from there it found it’s way to the store where it was then purchased.

Sustainability:”Clover Leaf’s primary business is in seafood. We support global policies and management initiatives that ensure the long-term sustainability of these resources.”(1)

Packaging: “As a consumer goods company, we realize that packaging comprises a component of our product’s footprint, a component that is visible to the consumer after they have enjoyed our products. To that end, our objective is to design and source primary and secondary packaging which minimizes environmental impact throughout the life cycle while ensuring the safety and quality of our products, durability in our customer supply chains, effective shelf presence, and convenience of use to our consumers.”(1)

Diet: Herring feed off of the primary producers plankton.(2)

Relation to Manning: Manning presented the argument that eating green may not actually be that friendly to animals as land needs to be cultivated to grow vegetables. The cultivation of land can involve controlling and potentially killing animals that invade the land. Well my entire diet for the day was mostly vegetarian and the only “living” product I consumed was the seafood snack. So I think in relation to this I ate a fairly sustainable diet that wasn’t too environmentally heavy. I mean this in relation to other choices I could have made, perhaps if I ate beef it would be a different story because of the methane cows produce, which then enhance the greenhouse gas effect. I think I made the best possible choice to consume a product that is from the Maritimes and is a bottom feeder. Feel free to correct me if you think otherwise.

(1)”Sustainability.”<http://www.cloverleaf.ca/en/company/sustainability/>

(2) “What do Herring Eat?” Gulf of Maine Research Institute. 7 July 2013. Web. 12 July 2013.<http://www.gma.org/herring/biology/ecology/>