Monthly Archives: October 2010

Enron: The Smartest Guys in the Room In our Comm101 classes, we have alluded to the Enron scandal several times already. So what is the Enron scandal? And what caused a large company like this to collapse? Enron’s collapse was … Continue reading →

In class 6 (Tuesday, Sept. 27, 2010), we discussed brand positioning, and how a company is able to position its product in the mind of a consumer even though the consumer is being constantly bombarded with a non-stop stream of … Continue reading →

Often when people hear the term social media, they think of Facebook, MySpace, Twitter, Youtube, etc. This proves that social media is popular in our society. The market for social media has been growing rapidly since we stepped foot into … Continue reading →