So most people may have heard of guerrilla warfare, but guerrilla marketing??
Guerrilla marketing and guerrilla warfare are similar strategies that use tactics such as the element of surprise, ambushes, sabotage etc. There are so many different forms of guerrilla marketing as its widely being used in our society nowadays. Guerrilla marketing is a genius way of taking a detour from large marketing budgets. This strategy is more targetted for small companies and entrepreneurs who are on a low budget One type of guerrilla marketing is: Reverse graffitti (also known as clean tagging, dust tagging, grime writing etc.) is a method of writing by REMOVING soot/dust off a surface. Some known companies who have used this form of advertising include Microsoft, BBC, Smirnoff.
Take a look at the video below:
