Category Archives: Uncategorized

After reading fellow classmate, Melissa Lim’s blog, I have to agree with her that this concept is definitely a great approach for the company to reach out to its younger audience. The retail establishment emphasizes on a laid back environment … Continue reading →

If your pet is already a picky eater, the launch of this new advertisement will make Fido sit up and take notice. Nestle has made an advertisement using high-pitched sounds beyond human hearing to captivate its new target audience. This … Continue reading →

If you are the mayor of a small town in Saskatchewan, how do you get your tiny, unknown province some positive PR? You swap a house in your town for a movie role for one of your citizens with a … Continue reading →

Start of a new year here at Sauder, and here I am writing a blog for my marketing class. In class, we talked about the importance of marketing in our interactive society. So why do companies spend so much money … Continue reading →

This class has been an enriching experience for me. Comm 299 – Career fundamentals has taught me in the basics of commerce. In the first half of the year, we had public speaking classes. These classes helped us improve our … Continue reading →

As I ponder on an influential person on my life to blog about, I come up with several names, both from family, and social figures. It’s difficult for me to specifically pick out a specific name, but I realize that … Continue reading →

We all know what an entreprenur is, an individual who operates a venture in hopes of raising profits. But what is a SOCIAL entrepreneur? A social entrepreneur is an individual who operates a venture but instead of raising profits, it … Continue reading →

If google offered you $6Billion for your small company would you take the offer?? I know, I definately would, but not all small companies would….take a look at Groupon. A small coupon company who walked away from Google’s generous offer. … Continue reading →

So most people may have heard of guerrilla warfare, but guerrilla marketing?? Guerrilla marketing and guerrilla warfare are similar strategies that use tactics such as the element of surprise, ambushes, sabotage etc. There are so many different forms of guerrilla … Continue reading →

Bill Gates as a Small Entrepreneur Ranked as the  world’s richest person from 1995-2006, Gates was a college dropout completing only junior year at Harvard. He had a vision for “a personal computer on every desk” This vision enabled him … Continue reading →