Sharon Mui's Blog

Category: Uncategorized

Trending: #TwinkieMovieMoments

The Twitter community has been buzzing about the much-loved american snack, Twinkies, since Hostess Brands, the snack’s producer, announced that it was closing for business. The hastag “TwinkieMovieMoments” was started by Empire Magazine and featured favorite cameos of the little white and yellow treat. Some tweets include, “Tallahassee’s quest for Twinkies ends well when he […]

Entrepreneurship,Trekking through Uncharted Territory

After reading a report made by Ernst & Young, and the Kauffman Foundation, Eric T. Wagner writes about eight snidbits of advice he found critical to be a successful entrepreneur. Typically, I would quickly skim over an article such as this, since it didn’t provide any information for my immediate concerns and interests. But recently, an entrepreneurial opportunity was […]

Save on Meats Goes to the Streets

Located just on the outskirts of Vancouver’s mostimpoverished communities is Save on Meats. This half diner, half butcher shop was salvaged by Mark Brand and has been an iconic corner stone of the downtown east side. Each day the establishment dishes out delicious and affordable food for locals and tourists alike, while also providing social benefits […]

RE: A New Target Audience

Target’s arrival will certainly raise a much attention, and I have no doubt that stores will successful. I also agree with Sam Dunner’s comment in his blog post that other retailers in Canada will not suffer a loss of demand but and benefit from the extra traffic caused by the new Target locations. A Canadian […]

Take a Bike, Any Bike

Bike Sampa has created a system of rental bikes all around the city of São Paulo, Brazil. This project was initiated in hopes of solving the city’s problem with congested traffic. There is simply a one time fee of 10 reais, which is equivalent to approximately $5 cad. The price of a bus ride is typically around 1 […]

Jacob vs. Zara

As a customer service associate at Jacob Clothing Boutique, Zara poses as one of my company’s leading competitor. Both stores are located within the same mall and on my way to work, I see lots of women entering the store and leaving with large bags filled with their purchases. I assume that my own store […]

Coca-Cola’s Dasani Drops (blog response)

I agree with Janice Chan’s blog that Dasani Drops has the potential for a very promising future. Personally, I side with the brand Coca-Cola, and subsequently Dasani, more than its competitors, but Dasani’s late arrival to the flavour enhancer market poses serious threats. Kraft Food Inc’s MiO was the first to make the scene and therefore has […]

Blow-dry Bar Positions itself to “Blo” Competitors Away

  After attending a Me Inc. conference, I was interested in learning more about the guest speakers, Devon Brooks and Val Litwin, and the company they co-founded (along with Judy Brooks) Blo blow-dry bar. Blo began in 2007, when Devon Brooks realized that many women were paying high prices to get their hair washed, styled and blown […]

Jaguars and Mad Men

Link to episode: http://www.vidbux.com/ellid2qms6io AMC’s hit tv show, Mad Men, depicts an advertisement company set in the 1960’s. Clients like Heinz, Cool Whip, and Kodak consult the ad agency, Sterling Cooper Draper Price. Many of the series episodes contain examples of brand positioning like in episode 11 from season 5, the client in focus is Jaguar automotives. Jaguar is an […]

A Grand Slam of Shame for Denny’s

Welcome to Denny’s! A place “where smiling employees enjoy flexible hours, benefit programs, competitive wages, a fun-filled atmosphere and opportunities to grow.” At least 50 Filipino workers disagree with the statement above, which was directly quoted from the Denny’s Canada website. The cheery persona of this family-friendly restaurant was shattered when a $10 million law […]

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