Who knew that such an old and low-key company would be currently in the process of planning efficient and equitable strategies? With the announcement of the planned publication of a new superhero series, Archie Comics also stated the prospective launch of their digital media models for the comic. The company is teaming up with iVerse Media to introduce a system similar to Netflix: consumers will pay a small monthly fee and have access to thousands of pages of comics.

The reasons why this strategy of Archie Comics’ is (in my opinion) bound to be so productive, is the fact that:

a) With a digital model, the company is more likely to reach out to a younger and broader audience.

b) Printing costs will be all-but-none. For a series that is launching, reducing overhead costs such as printing, decreases the stakes for potential failure of the series, and is consequently a significantly intelligent move on the company’s part.

c) The price for a monthly subscription is reported to be from $2.99 to $3.99 (Gustines). According to the CEO, the company is basing itself on value, a move which, during an economic recession, gives the brand and attractive image to the target market: preteens.