The first article I want to talk about that how I think about Marketing before I take this course because at the end of the term, I want to see the changes that this course brings to me. I think that marketing is the most important part in any kind of business activities. However, I simply think that marketing = selling product/ services to customers. It does matter how good the products/ services that you have, if a company can not exchange them to cash/ profit, the company still is a loser. That is the reason that I think that marketing is very imperative. I think that in a successful business, marketing does not help a company to develop a successful product; instead, marketing can help a product that has show a little successful in the market to be more successful. In everyday life people are confronted with lots of problems, the new products are developed to solve those problems… Now, I can continue to write it, I see that I was totally wrong before due to the materials that I have learnt during the pass two weeks. The development of a new product really depends on the analysis of the environment and the customers. I hope the course will totally change my mind because I already see lots of changes occur in my understanding of the marketing after 2 weeks classes.
Lots of the companies have shown they also can be successful in China. This makes GAP to thinks about entering Chinese market. As can be seen from what GAP has done from the past three month, GAP is still very careful to enter the market. The best word to describe the situation of GAP in China is “exploration” due to the following facts. GAP did open any stores in any cities; the only way to sell their products is the online store. It is a safety way to enter a new market. GAP store its products in the factories that can be either sell inside of China or export to other countries to reduce the risk of loss. I see the setting of the price is very appropriate. However, GAP did not do very well on Promotion part; I cannot see any ads on communication between the company and people. How people know your products without doing this part? Only depend on what Mark Zuckerberg wears in the movie of Social network? 
So, it is better for GAP to focus on this “P”.