Shengyuan Fang's Blog

              Zhanglu talks about the influences of the earthquake to the supply chain in Japan. Due to the shock of the Japan’s economy, many companies consider to change their strategy. It brings me some idea that. Through there are lots companies have a shortage in their supply chain so that they have to consider to change their suppliers, there may be lots of companies to changes their strategies to target the marketing in Japan after the earthquake.  

              First, there are lots of potential customers in Japan. It will not take too long the cities that were damaged by the earthquake will start to rebuild. Survivors will return to their cities to start their new lives.  At the same time, the demand of necessities will increase dramatically, the market at that time will extremely easy to target. Most of the targeting strategies will turn to low price of the relatively good quality. Also, some companies can focus on building the public relations. They may build a good image via organizing events of charity.

           However, the company who provide premium products may lose some potential customers. People have no temper to consider individual status.

                

 

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