Apple recently announced the launch of its latest product, ‘I pad pro‘. This new I pad is a 13 inch tablet which can be attached to a keyboard and can perform as a laptop as well. Its supposedly a faster, lighter and bigger version of the old i pad and competes with the windows surface pro series. The i pad pro is priced at $1049 CDN and upward depending on the specs you want. The stylus and keyboard have additional cost of about $400 CDN (for both).
according to an article from BBC, some people really seem to like apple’s new product, and some think it’s a bad idea to launch/sell this product. I have a slightly different opinion about this.
I feel like no matter which product apple has its going to sell, and its going to sell big. There are a few reasons why apple is so successful, 1) apples marketing strategy is on point, the way they market their product they could literally sell anything. 2) Customer loyalty, apples huge customer base and the fact that their customers will buy anything just because they “want it” makes apple a successful company. 3) the feel good factor of owning something new and expensive. everyone wants to have that feeling but sadly everyone does not have the money.
For the people who do have the money should go ahead and buy it because they will buy it regardless.
References:-
http://www.apple.com/ipad-pro/
http://www.bbc.com/news/technology-34205337
http://www.businessdictionary.com
Media sources:-
