Riot Games and the rise of Esports

Everyone has played a video game. But what if you could become a professional gamer, who plays games for a living and earns money. That is what Esports is all about, and it all became famous because of Riot Games and their game, League of Legends.

It developed and published the most played PC game as of currently, League of Legends (also known as LoL).Starting off small with only thousands of players then that escalated to millions of players around the globe playing this game in 2013. What made it so popular and like-able? Its their constant updates, which not only improves customer satisfaction but it attracts new customers to the game.

Brandon Beck (CEO of Riot Games)  thought of a way to advertise LoL on a international global scale. He created an international pro league for LoL that will feature salaried professional teams, a 5 million dollar prize pool and broadcasting of all the matches across internet streaming websites (e.g. Twitch, Solomid). This revolutionized Esports and E-athletes (professional gamers); even the US government recognizes professional LoL players are professional athletes.

Who would’ve thought that electronic gaming scene would turn out to be such a profitable market?

 

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