The bad state of operation of Blackberry became a well-known thing. The products of Android and IOS system lead to the failure of Blackberry. The appearance of Blackberry 10 still not redeems the situation of Blackberry.

Just like Rio mentioned in her blog, Blackberry missed the best time to enter in touch-screening market and did not make innovation as soon as possible. Nowadays, time changes at every moment, lots of substitutes will appear. Some of these substitutes have advantage of low price; some of these substitutes have more functions, Blackberry becomes less and less competitive. Although Blackberry made innovations in it new product Blackberry 10, it lost its point of difference. At first, Blackberry was famous for its safety and privacy, but now it updated BBM for Android and IOS, it was not as safe as before.

The crisis of Blackberry is not easy to overcome although they cost a lot to invent new application program. If the shortage of application programs of Blackberry is not solved, the market shares will keep decreasing.

https://blogs.ubc.ca/rioxinranli/2013/10/08/blackberrys-new-smartphone/

http://www.dnaindia.com/scitech/report-blackberry-updates-bbm-for-android-and-iphone-1920030

Tina’s blog on whether Marijuana should be legalization attracts my attention. In traditional thinking, Marijuana is definitely an evil thing. But actually it can create big profit for countries. In fact, Marijuana can also help to prevent diseases, such as cancer, analgesia.

However, I still think it is not ethical to sell or produce Marijuana. There are too many examples about people who are addicted into drugs and finally their families were broken. If Marijuana is legalized, the country can earn large profit in a short time, but what will happen after a long time? More and more residents in the country become addicted into drugs, they will not work, and the country’s economy will collapse.

Furthermore, if there are enough laws to regulate the amount of Marijuana plant, the country can take the risk to legalize the Marijuana.

https://blogs.ubc.ca/tinazhang/2013/09/11/is-legalizing-of-marijuana-ethical/

Nov 11 in China means Single’s day because it is the only day in a year that have four 1s(1111). Now this day is more and more popular among all the generations. Tianmao which is the biggest online shopping website caught the opportunity, applied innovation and then introduced double 11 sales activity in 2011.

This activity helped Tianmao reached the summit of e-commerce. Compared to the data in 2012, the sales almost tripled which arrived $3.1 billion in 2013. This figure is really amazing as it was the figure for only one day.

My analysis shows the success of Tianmao has three main factors. Firstly, it makes large invisible investment (advertisement). You can see Tianmao’s Double 11 advertisements everywhere on the Internet a month before Nov 11. Secondly, it builds great business ethics successfully. For example, consumers have the right to return goods if they are not satisfied with it; before buying a good, they can communicate with the shopkeeper online to know more about the good’s size and so on. Thirdly, it contains a lot of brand names and the managers use their resources appropriately. On Nov 11, all the brand names will have 50% discount and this really stimulates and attracts a large number of consumers. Meanwhile, the IT department of Tianmao also suffers from stress although they have doubled it website capacity.

I believe e-commerce will become mainstream way of shopping for its convenience and high cost performance.

http://en.twwtn.com/Bignews/?ID=49751

Organizational culture is important in sustainable development of a company. According to the lecture about organizational culture, I conclude that strong culture creates strong brand name.

An organizational culture consists of shared values, corporate mission, typical organizational behavior, fundamental assumptions and so on. Through an organization’s logo, belief, physical surroundings we can read their culture.

Why is culture important to an organizational? For example, Southwest Airline that is the only major airline in US and the organization has good reputation among their employees. According to their former CEO said, we can find their employees all have a positive attitude and the manager is happy to see their employees make innovation, for example, use a style of pop music to introduce and give instructions to their guests in their flights. It is easy to affect passengers’ mood and can also create a good mood for employees. Thus, employees can provide higher services and smiles more to their passengers.

When employees can work in comfortable environment, they will be more productive and efficient. When employees are happy during their work time, they will love their job and then their organization, they will mix their personal willingness with organization’s goals. Therefore, that’s why strong organizational culture can hold employees together.

http://www.brandtoolbox.com/blog/strong-cultures-create-strong-brands/

Amazon as a big online shopping, it is an example that utilizes information technology. Amazon collects data about the things you are searching for or have searched before, so that they can make recommendations to you from their database and provide the good you have looked at. It is a way to use MIS to target customers, make them feel it is convenient to shop in Amazon.

Recently, Amazon changed their business model again; they introduced Sunday Package deliveries in several large cities. I believe the new idea will attract consumers to buy things because of the fast delivery, but just like the blog said, the cost for Amazon to build warehouses is also large. However, if we are always reluctant to make changes or apply innovations, how can we make progress? Furthermore, time is elapsing, things on the world are changing at every moment, if you do not make change, you will be outdated and finally become a loser.

Thus, by changing their business model, Amazon’s sales will increase although their cost of building warehouses will increase too. However, if we look in the future, the change will be a wise decision.

http://blogs.hbr.org/2013/11/amazon-constantly-audits-its-business-model/

“Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.” Each company should fulfill social responsibility whether the company makes profit or not. The main performances for default of social responsibility are making pollution, unfair competition, tax evasion, make false advertisement and so on.

Nowadays, big companies always do a good job on fulfilling social responsibility. They really set as good examples for small business. For instance, Walmart does great on the sustainability. They try to supply 100% renewable energy and create no waste for years. Also they do well in philanthropy and create lots of job opportunities for Canadians.

Social responsibility is not easy to fulfill, it will be a long process to do it well. Maybe the cost of doing these things is high, however, if one day you do it, it will create a positive image and good reputation for your company. Thus, when you are fulfilling social responsibility, you are gaining invisible wealth meanwhile.

http://www.international.gc.ca/trade-agreements-accords-commerciaux/topics-domaines/other-autre/csr-rse.aspx?lang=eng

http://www.walmartcsr.ca