Amazon as a big online shopping, it is an example that utilizes information technology. Amazon collects data about the things you are searching for or have searched before, so that they can make recommendations to you from their database and provide the good you have looked at. It is a way to use MIS to target customers, make them feel it is convenient to shop in Amazon.

Recently, Amazon changed their business model again; they introduced Sunday Package deliveries in several large cities. I believe the new idea will attract consumers to buy things because of the fast delivery, but just like the blog said, the cost for Amazon to build warehouses is also large. However, if we are always reluctant to make changes or apply innovations, how can we make progress? Furthermore, time is elapsing, things on the world are changing at every moment, if you do not make change, you will be outdated and finally become a loser.

Thus, by changing their business model, Amazon’s sales will increase although their cost of building warehouses will increase too. However, if we look in the future, the change will be a wise decision.

http://blogs.hbr.org/2013/11/amazon-constantly-audits-its-business-model/