Organizational culture is important in sustainable development of a company. According to the lecture about organizational culture, I conclude that strong culture creates strong brand name.

An organizational culture consists of shared values, corporate mission, typical organizational behavior, fundamental assumptions and so on. Through an organization’s logo, belief, physical surroundings we can read their culture.

Why is culture important to an organizational? For example, Southwest Airline that is the only major airline in US and the organization has good reputation among their employees. According to their former CEO said, we can find their employees all have a positive attitude and the manager is happy to see their employees make innovation, for example, use a style of pop music to introduce and give instructions to their guests in their flights. It is easy to affect passengers’ mood and can also create a good mood for employees. Thus, employees can provide higher services and smiles more to their passengers.

When employees can work in comfortable environment, they will be more productive and efficient. When employees are happy during their work time, they will love their job and then their organization, they will mix their personal willingness with organization’s goals. Therefore, that’s why strong organizational culture can hold employees together.

http://www.brandtoolbox.com/blog/strong-cultures-create-strong-brands/