With the help of new management team and a greater variety of products, Fashionandyou, an online fashion retail store, aims to double its quantity of daily ordering in the next 15 months.

Losing its market share, as well as visibility due to top-level exists last year, Fashionandyou learnt that it needs a different operations management, which I learnt from class. By appointing a new supply chain director, marketing director, chief technical officer, and head of customer services, the company is attaining more customization, as well as gaining better information from its customers.

In addition, the product category varies from traditional to more luxurious and featuring exclusive international brands, which as I mentioned, also results in more customization and better engagement on the site.

What is the purpose of these transformations? Besides doubling the quantity of daily sales, another intention, which is vital to all operating businesses, is to break-even. As learnt, break-even is the idea when a certain quantity of products is sold, the revenue will cover all the fixed and variable costs, which means that after this production level, Fashionandyou will start to earn profit, which is expected to happen in March, 2015.

Video: Starting Up – Fashionandyou.com – E – Tailing

Hyperlink:

http://economictimes.indiatimes.com/tech/internet/fashionandyou-rejigs-top-deck-aims-to-break-even-by-march-2015/articleshow/25942716.cms