Although KFC is recognized as the best foreign fast food chains in China, it faces many promotional disasters. Promotion, the concept mentioned in class, usually carried out through means of advertising, sales promotion and publicity, is vital to the growth of any corporations.

The new marketing promotion, which halves the price of the family-sized bucket, is criticized. Consumers find themselves getting ripped off, since according to the online image, the half-price chicken (right) is not a deal: It is way less compared to the normal amount of chicken (left).

Thousands of posts spread across the Internet, featuring the way “KFC half price” chicken rips off customers. Even some news sources reports that “the half-price deal “tricked a lot of consumers into buying the bucket.” With no doubt, as the negative word of mouth spreads, consumers will take more serious consideration as whether KFC should be their first choice or not. This also demonstrates the possible damaging impact of social media such as Weibo to KFC.

Not only so, when two of KFC China’s chicken suppliers are involved in the scandal because illegal hormones and antibiotics are used for fattening the chicken, KFC stops all of its suppliers which are under investigation. But this did not do any good when H7N9 bird flu comes. Thus I urge KFC China strongly to foster its PR and marketing strategy, so as to minimize the negative effect of future dilemma.

Video: Antibiotics-filled chickens supplied to fast food restaurants like KFC CHINA

Hyperlink: http://www.ibtimes.com/kfc-china-promotional-disaster-yum-brands-company-criticized-ripping-chinese-customers-1450010