The arrival of iPhone 5s, especially iPhone 5s gold, brings Apple to the top five smartphone makers in China because of the shipment growth.

For the first time, iPhone released its latest iPhone 5s and 5c at their earliest in China. iPhone 5s, especially in gold which served as the main driver of growth, fits Chinese customers’ demand perfectly since Chinese people prefer gold to any other color. This is a case of almost perfectly targeted consumers, thus some even wish to purchase from China’s grey market with almost double the original price, whereas others wait for at least two to three weeks for the shipment.

Not only so, the inventory level of iPhone 5s is so low that supply does not meet demand, despite the increase in level of production. As for iPhone 5c, the prospect is still uncertain.

Despite the rapid growth of iPhone 5s, Samsung Electronics still makes the largest gains. While being famous for its Galaxy brand, many of its lower-end products, such as handsets and phones, attracts more demand because of the reputation of Samsung Electronics. This exemplifies the importance of a brand: Consumer directly relates high quality with any Samsung products, no matter whether it’s lower-end or not. Extensive retail channels also made this gain possible.

Video: Gold iPhone 5S selling out in China – China Price Watch – September 25, 2013 – BONTV China

Hyperlink: http://www.pcworld.com/article/2061400/iphone-5s-props-up-apples-market-share-in-china-but-samsung-still-leads.html