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<\/a><\/p>\nTo test the possibility, a \u201cbuild-your-own burger\u201d concept has already been applied in Laguna Niguel, California, where customers pick their favorite toppings. At the same time, McDonald\u2019s also expands its Dollar Menu to five sandwiches with a variety of toppings and sauces. To MacDonald\u2019s, customization is another great opportunity to foster growth.<\/p>\n
Customization is made possible by new \u201cassembly tables\u201d, which improves both speed of services and more ingredients accommodated. Product customization is the idea which is mentioned and briefly explained in class. When a product is customized, it fits more in terms of customer preferences, particularly for those in their 20s and 30s, who regard customization as a strong attraction.<\/p>\n
However, product customization may negatively impact the fast speed of service, which has been a larger issue for McDonald\u2019s. Quicker speed of service not only increases the level of output and customers circulation, but also decreases the levels of inventory. Indeed, it\u2019s too early to determine whether \u201cbuild-your-own burger\u201d concept fits McDonald\u2019s or not.<\/p>\n
Hyperlink:\u00a0http:\/\/www.ctvnews.ca\/business\/mcdonald-s-tries-to-boost-sales-by-letting-people-customize-their-burgers-1.1545620<\/p>\n","protected":false},"excerpt":{"rendered":"
Facing competitions from chains such as Chipotle, Subway and Five Guys, McDonald\u2019s intends to offer its customers more options with their orders, thus creating a little room for the customers to customize their orders. To test the possibility, a \u201cbuild-your-own … Continue reading