Cirque Du Soliel will be re-visting Vancouver for the second time during the months of November and December. Running a large production such as Cirque Du Soliel and also running it in foreign countries often poses the big risk of failure. What does Cirque Du Soliel do to ensure that each of its productions are a success? With a new production lined up named Amaluna, it is Cirque Du Soliel’s suspenseful nature that allures people to watch it again. With unique productions in different countries, the mystical themes of the productions leave viewers with a sense of curiosity, an emotion that drives them to keep coming back. Other marketing methods that Cirque Du Soliel uses is to provide larger groups of people with larger discounts, and this attracts more and more people together watch this fascinating performance. More than just the dangerous stunts, it is the blend of the different themes and adrenaline filled action that attracts people to come to these performances. With a global brand value of being the best, Cirque Du Soliel does not feel the need to advertise; its present is immediately felt in the city.

https://www.youtube.com/watch?v=4MDeDJWpxVE

Other References and Related Websites:

Can Celikyilmaz’s Blog Presents Another Example of Marketing

All Worldwide Shows

Amaluna-Official Website

Vancouver Show Tickets!

Zappos as a firm tries to make sure that the organizational structure present at the company is at its best. It offers entrants 2000 dollars to leave, it carries out a two week course prior to employment and then makes the employees sign a contract to ensure that they are willing to be part of the Zappos community and that they understand the Core Values present at the company.

With such efforts put on improving organizational structure, does organizational structure really affect a company’s success? Learning through Google, it feels that yes, organizational culture is a key aspect to a company’s success. Google is named as the best place to work by Fortune and this title alone allows Google to attract the best employees from around the world only because of the experience that they guarantee to their employees . They have a work philosophy; a free-flowing work structure and they give their employees the freedom to innovate, making conditions perfect for growth.

Therefore learning from this trend shows how emerging companies should now not only pay their employees well, but they should also make sure that the work environment is fitting for success!

Other Blogs and References:

Rodrigo Rejas’s Blog on Google’s Organizational Structure

Google named #1 workplace

What Google Believes

Google’s Organizational Structure

In elementary school, my teacher always told me that I should always leave my workplace better than I found out. In a way, this small workplace lesson relates largely to the world we live in. With global warming continually affecting our planet, we can ask ourselves: what steps are we taking to ensure that we leave the planet better than we found it? Germany isn’t waiting for others to answer this question and has already begun a sustainable movement. Coined in 1980, “Energiewende”, or Energy Change, within two decades became Germany’s national policy.

With renewable energy such as solar panels dominating the roofs of farmlands and urban offices, 25000 wind turbines expanding throughout the countryside and a bicycle-friendly infrastructure ubiquitous throughout the nation, Germany is successfully evolving itself into a country of the future. No German is 330 yard away from a public transport and this effort made by the government to encourage all members of the society to take part in such a movement is inspirational. I believe that by taking small steps now, we have the potential to drive big change and with Germany becoming a role model to other nations with its sustainable structure; I feel it is about time that we start as well.

Bibliography and Other Blogs and References:

After have read Sir Richard Branson’s book, Like a Virgin, I received valuable insight into the world of entrepreneurship. Almost everyone in the world today can recognize the Virgin logo.  The extensive Virgin Brand boasts anything from Virgin Galactic to Virgin Connect to Virgin UK. Richard Branson has created almost all of these ventures in his recent years. For me; however, his most inspiring project has been of him when he was really young.  As a teenager, he realized that there was a strong demand for Christmas trees in the area where he lived. Observing this demand, he along with his friend bought seeds and planted them so that they could grow and sell them when the time was right. Since Richard Branson studied in a boarding school, he planted the seeds and left for school, when he arrived back, he saw that the animals had eaten up all of his trees and ended his little venture then and there. He took a risk, failed, but didn’t give up. This robust entrepreneurial personality is evident in all of his ventures today and for this reason he remains as an inspiring entrepreneur to me.

Richard Branson’s Personal Blog and Other References:

Richard’s blog

Virgin – Official Website

Bloomberg Businessweek – Virgin