This post comments on a classmate’s blogpost by Rodrigo Rejas called
Simplicity…Apple’s key core value
In this article, Rodrigo speaks about how Apple’s marketing team is one of the best in the world. It uses its clever techniques to position itself in the market as the industry innovator. On a recent commercial highlighting the new Ipad Air, Apple uses the analogy of a pencil, a simple yet powerful tool, to portray the value of its product.
https://www.youtube.com/watch?v=o9gLqh8tmPA
Gadget critics argue that since Steve Job’s death, Apple may have lost its innovative touch; however, none of this matters because of how Apple’s innovate image is still intact its consumers perspectives. Ken Segall in his book, Insanely Simple, mentions how Steve Job’s obsession with simplicity has driven its success and has created this valuable image for the company. As the commercial above compares the Ipad with a pencil, Apple demonstrates its excellence with clever advertising. It portrays how the Apple gadgets are easy-to-use like a pencil, but powerful enough to help anyone from an astronaut to a student. In the end, there is no surprise that Apple has created break through products that have changed the industry completely. However, it has maintained its dominance in the tech industry through products that stick to the principle of simplicity. Therefore, like Rodrigo concludes, it is Apple’s simplicity and usefulness that make it so appealing for the consumers to purchase its products.
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