Looking back at our project, I was extremely satisfied with what our group achieved. As we progressed from one part of the project to the other, our understanding of one and other grew and this helped us cooperate, think and work better as a team.

In retrospect, however, I would make a few changes if I had to do the project all over again. The first change that would have helped our team further would be to appoint team leader for each meetings. This would have been helpful because it would have allowed us to focus on the task at hand and not get easily distracted, leading us to use our time more effectively. The second change that would have helped us more would be to schedule meetings at better times where each member could attend the meeting and give their valuable input. This was one of the big challenges that we faced as each of the group members had such different schedules and timings that they were available to work in.

Even though there was room for improvement when it came to the efficiency of our group, I still feel, however, that this did not take away from the quality of our project. In the end, we worked great as a team and using one and other’s strengths we were able to produce a project that each member was proud of. This group project has been by best in Sauder so far because we all played an equal part in delivery its different pieces. In the end, this assignment has developed my knowledge of marketing greatly. Working in a team to reposition Blackberry was not only challenging, but also a great learning experience where outside-the-box thinking played a large role in rebranding the company’s image.

This post comments on an external blogpost by stephanietipple called              “It’s a Very Lush World Out There”

There are only a few brands in the world that that go beyond just making profits. As Stephanie cleverly put’s it, Lush is one of those few phenomenal brands that tries to bring value to its customers and the environment it works in. One of the ways in which the company is creating positive change in the world is through its charity pot. Already since its introduction in 2007, Lush has donated more than $4,000,000 to over 350 grassroots charities in 31 countries. These numbers not only portray the success of its mission, but also reinstate its commitment of supporting organizations working on environmental conservation, animal welfare and human rights. Furthermore, another impressive trait about Lush that Stephanie mentions is that 100% of the product price goes directly to these charities. What’s even more inspiring is that the company donates the money first and then works back to recollect its costs. All of which, prove its vision of changing the world one charity pot at a time. Beyond the charitable aspects of Lush, the brand also makes its products using the best possible ingredients acquired through fair trade. In the end, Stephanie’s blog post gets it right: Whether you want to change the world, or just want to have soft skin, Lush’s charity pot is the perfect product that provides overwhelming value to its consumers and to society.

https://www.youtube.com/watch?v=Zor8ZQf52yE

References:

Link to Stephanie’s Blog

Link to Lush’s Website: Charity Pot

Subway has found a unique way to market its products. It has started marketing its consumers. This might seem odd, but a person named Jared Fogle changed the way subway markets its brand forever. After losing 211 pounds going on a subway diet, Subway not only sponsored Jared but also endorsed his story to inspire others.By having this approach Jared Fogle presents the products offered by Subway in an authentic way. This way we feel more connected to the brand, its values and the message the company adopts in promoting a healthy lifestyle. Subway has used Jared in numerous ad campaigns including the “eat fresh, eat healthy” campaign. By doing this, Subway tries to relate to its consumers and share success stories of people who have achieved it. Subway endorses many more sport stars, and celebrities; however, in almost all advertisements these celebrities are used to complement Jared rather than the brand Subway. Therefore Subway’s marketing strategy is fresh like its products and creates sincere value for its brand and company.

https://www.youtube.com/watch?v=dfWVQ_P-os8

Works Cited:

Murray, Rheana. “Subway Commercial Spokesman Jared Fogle Marks 15 Years of Turkey Subs and Keeping the Weight off.” NY Daily News. N.p., n.d. Web. 04 Nov. 2013.