Subway has found a unique way to market its products. It has started marketing its consumers. This might seem odd, but a person named Jared Fogle changed the way subway markets its brand forever. After losing 211 pounds going on a subway diet, Subway not only sponsored Jared but also endorsed his story to inspire others.By having this approach Jared Fogle presents the products offered by Subway in an authentic way. This way we feel more connected to the brand, its values and the message the company adopts in promoting a healthy lifestyle. Subway has used Jared in numerous ad campaigns including the “eat fresh, eat healthy” campaign. By doing this, Subway tries to relate to its consumers and share success stories of people who have achieved it. Subway endorses many more sport stars, and celebrities; however, in almost all advertisements these celebrities are used to complement Jared rather than the brand Subway. Therefore Subway’s marketing strategy is fresh like its products and creates sincere value for its brand and company.

https://www.youtube.com/watch?v=dfWVQ_P-os8

Works Cited:

Murray, Rheana. “Subway Commercial Spokesman Jared Fogle Marks 15 Years of Turkey Subs and Keeping the Weight off.” NY Daily News. N.p., n.d. Web. 04 Nov. 2013.