This post comments on an external blogpost by stephanietipple called “It’s a Very Lush World Out There”
There are only a few brands in the world that that go beyond just making profits. As Stephanie cleverly put’s it, Lush is one of those few phenomenal brands that tries to bring value to its customers and the environment it works in. One of the ways in which the company is creating positive change in the world is through its charity pot. Already since its introduction in 2007, Lush has donated more than $4,000,000 to over 350 grassroots charities in 31 countries. These numbers not only portray the success of its mission, but also reinstate its commitment of supporting organizations working on environmental conservation, animal welfare and human rights. Furthermore, another impressive trait about Lush that Stephanie mentions is that 100% of the product price goes directly to these charities. What’s even more inspiring is that the company donates the money first and then works back to recollect its costs. All of which, prove its vision of changing the world one charity pot at a time. Beyond the charitable aspects of Lush, the brand also makes its products using the best possible ingredients acquired through fair trade. In the end, Stephanie’s blog post gets it right: Whether you want to change the world, or just want to have soft skin, Lush’s charity pot is the perfect product that provides overwhelming value to its consumers and to society.
https://www.youtube.com/watch?v=Zor8ZQf52yE
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