Ajisen Ramen Scandal has put Advertising Honesty in question
Sep 13th, 2012 by Shawn Li
Ajisen Ramen is one of the largest noodle chains in Asia. It is well-known for its nutritious pork bone soup noodles. In Ajisen’s advertisement, It claims its soup was prepared by boiling pork bones for 20 hours and is rich in calcium 4 times that of milk and 10 times that of ordinary meat dishes. Many people came to Ajisen because of its soup. However, it was proven false by the Chinese authorities in Aug.2011. It was later revealed that the soup was made by diluting concentrated bag soup into water. Ajisen’s advertisement was only valid based on its report of its concentrated soup bag. Its actual soup is diluted 36 times which cannot be called nutritious at all. The Ajisen business was hurt badly in Asia by the crisis. Customers no longer look forward to Ajisen soup because they have lost trust towards the company. Therefore, the Ajisen Ramen scandal is about a food chain lying about the ingredient of its main food product which had misled its customers to think the product is nutritious but it’s actually not. Ajisen betrayed customers’ trust, sneak through the leak of authorities, and utilized its popularity of the brand to overstate its product in attracting customers.
http://english.cntv.cn/program/china24/20110803/114447.shtml