When Business Meets Nationality
Oct 8th, 2012 by Shawn Li
Domestic or imported, it doesn’t seem to be a huge issue in our modern society. People get products that are Made in China or Made in Japan all the time. The utility of a product seems way more essential than where its origin is.
However, a few months ago, an issue regarding the sovereignty of some islands between China and Japan has caught many business experts’ attentions. According to the Globe and Mail, many Japanese auto makers are suffering huge downfalls in sells as Chinese citizens have started to buy less Japanese made goods.
People around the world are curious about this silent boycott involving Chinese consumers and Japanese suppliers. Why does the nationality of goods suddenly become so sensitive? Don’t people often ignore the origin and focus on the utility of a product?
Perhaps, business is never that simple. A company may never be able to accurately predict the success of its business because customers’ exact minds are unpredictable. A political issue between nations may result in an earthquake in the business world. However, it is up for the businesses to figure out ways to minimize the effect of these unpredictable external crises.
http://www.theglobeandmail.com/report-on-business/international-business/asian-pacific-business/japanese-auto-makers-see-plunge-in-china-sales-after-island-row/article4591249/