Advertisements can come in varieties of types. TV, radio, websites, and mobile network are all different kinds of ways for companies to advertise on. However, as internet becomes more developed, another way of advertising has become popular.
10s, 20s, 30s…. the increasing amount of waiting time before watching online videos has been pissing people off. Personally, I feel that way too. Waiting for videos to start is just a total waste of time.
However, that break is actually a window of time for businesses to advertise. This new area of “Web-video advertising” has been growing rapidly in the past few years. Video game companies, online shopping websites, and many other types of businesses have begun to insert advertisements before online videos start.
According to the China Daily, third-quarter revenues of China’s online video advertising reached $423.19 million, a 77.9 percent year-on-year increase. This is a shocking percentage of increase. The useless waiting time before has now become a fabulous business opportunity that online video websites like Youtube, Youku, and Tudou can earn a large amount of profit by selling Web-video advertising spots.
Because people like to watch online videos, Web-video advertising would seem more common and can still have a enormous potential to grow.
http://europe.chinadaily.com.cn/business/2012-11/02/content_15867936.htm
