Company jet too pricey? Rent one by the hour

 VistaJet hopes to shake up the U.S private jet market. – Oct.7,2013

One main selling points of VistaJet, an European-based private jet airline, is its plane-for-rent business model, which allows customers rent private jet by the hour. That’s different from most other U.S.-based private jet companies, which require flyers to buy or to share an aircraft with others.

“Coming out of the financial crisis, people realize that an investment in an aircraft is not necessarily the right investment,” Flohr told CNNMoney. “A much better solution is to [approach flying] as a service.”

This is a great example of creating market differentiation. Exploring international market is challengeable but this time VistaJet found out a new area where they can utilize as a stepping stone. Their new business model attracted medias and spread informations to their potential customers. They also gave clients a specific reason for choosing them instead of USA companies. Making a difference with competitors is efficient for both competition and propaganda.