Oops! BlackBerry even worse off than it thought. -October. 2, 2013

NEW YORK (CNNMoney)

“More bad news for BlackBerry. The smartphone company said Wednesday that its business is in even worse shape than what it reported just a few weeks ago.”

BlackBerry is facing a lot of problems these days. BlackBerry announced a $965 million quarterly loss, which included a $934 million stockpile. And it’s going to cost them $400 million, which is four times of what they expect, to lay off employees in the end of the year. Also they are still keep losing customers in their key market.

The problem of BlackBerry is that they did not follow the trend in the market. They strongly keep their original product conceptual design while other companies actively investigate about what their customers are looking for and making changes according to market condition. BlackBerry said it is negotiating with Fairfax Financial, a Canadian insurance company, to be taken private. About BalckBerry’s future the only thing we know is if BlackBerry is going to improve their products by clear understanding of the market and their targets, they will be saved.