Airlines in North America are taking fees to all new heights. Today, travelers are well aware that airlines charge for almost anything extra on top of their plane ticket. Expect airlines in the future to push these fees towards added extras that are not necessary for a comfortable trip. If a customer chooses to divulge in these added perks, their travel experience is guaranteed to be a more personal experience.
Airlines should not need to offer additional fees in order for the customer to receive a personalized experience. From a customer point of view, it would be refreshing for an airline to advertise a ticket price, which includes these now additional perks to flying. Through this business model, every traveler has the opportunity to divulge in a variety of services and create their own personalized experience. When customers choose their services it eliminates the thought of the airline nickel and diming for every service.
I understand the appeal of discount airlines, but there must be a market segment available which values paying a higher upfront cost knowing they will receive a personalized experience in the end.
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