Photo sharing app Instagram, owned by Facebook (FB), plans to implement ads into users photo feeds. Advertisements will be built into photo feeds simulating regular Instagram posts. Instagram is pushing advertisements to be creative and unique to follow suit with Instagram’s current photo culture. Facebook has already successfully transitioned to an ad based revenue model, which includes sponsored posts in timelines.

At first, many people have responded negatively to Instagram’s future plans, but Facebook has proved that this model can be issued with little disruption to previous services. Currently, Instagram does not support advertising on their mobile application. If Facebook’s history is any indication of Instagram’s future, then these implemented advertisements will not be detrimental to Instagram’s growth. At first, many will experience a decline in satisfaction caused by change, but as usage continues, advertising on timelines will be common.

The only way advisements can be implemented in users photo feeds successfully will be if the ads do not feel disruptive and are not distracting from the overall user experience. Instagram may run into troubles with a decline in active users if the advertisements take away from experience. Finding the right advertisers may pose as a challenge considering the majority of posts on Instagram are of people, scenery, and food.

External Link: http://business.financialpost.com/2013/10/04/instagram-to-start-ads-in-photo-feeds-as-facebook-makes-revenue-push/