Most people who use the Internet are well aware that the posts that are made online are a representation of their physical selves, so post with caution.  In today’s social media landscape, I think this statement could not be more far off. Social media profiles are controlled by an individual or group of individuals, and through filtered posts create the desired perception for their viewers. The sender has complete control over what glimpse their viewers have access to.

Home Depot’s Twitter account recently posted a racist tweet featuring a picture of two African American males and a monkey costume. The individual who had access to Home Depot’s Twitter account posted the controversial tweet has been fired. The tweet has resulted, in Home Depot being scrutinized for this one individual’s actions.

As a consumer, although this tweet was posted on Home Depot’s Twitter account, I am hopeful that this is an isolated incident and in no way a reflection of Home Depot’s values as a whole. Saying so, Ondraya Swanson’s blog does cast a bright light on the negative repercussions that come from misuse of online networking.

External Link: http://www.dailymail.co.uk/news/article-2493662/Home-Depot-fires-racist-employee-tweet-African-American-drummers-gorilla.html