After came to Canade for a year, I found that KFC is not really popular in Canada. However, KFC is really popular in China. KFC and McDonald can be seemed in the same position in Chinese fastfood market, even KFC is a littel higher than McDonald. This suitation happened because of several reasons.

KFC and McDonald used differentiation strategy when they first came to chinese market. KFC is more concern about the porfit and the sales these years,but McDonald is focus on lower the price to competited. Although McDonald is cheaper than KFC in China, KFC catches more chinese people’s attention. KFC changes its food to be more suitable for chinese dietary habit and tastes.KFC also has a advantage that its products are more about chicken, however McDonald has more foods made by beef. Chinese eat more chinken than beef since before. Also for the supply chain, KFC is more perference for using chinese local suppliers to reduce the cost. McDonald gets it’s most supply from American producers. KFC uses different promotion method to cover a broad audience, such as giving free toys with the set meal to attract children, promoting the family set meal for family, geting the second for half pricing for friends……which can get a large number of customers.

Different stratgy make the companies get different level of development. Choosing the right stratgy is important for company’s development