Apple released the new iPad, iPad Air, on October 23^rd. Besides, apple gives away the mac software with new iPad Air for free, which Apple never did before for its products. Apple announced that there is another surprise offer: there will be a new line of Mac notebooks and computers unveiled on Tuesday and its Mac OS and iWork software suite will now be offered free to all users.

Apple started the tablet computing market with the first iPad in 2010, however, as the technology developed very quickly, apple is now under increasing pressure from other companies with cheaper devices, such as Amazon’s Kindle Fire and Samsung Electronics Co Ltd’s Note.

Every time when apple releases the new product, there must be a long crowed line up outside their door, but this promotion, giving free software with new iPad to its users, is effectively consolidating its customers’ loyalty. While the market is facing an intense competition, Apple inc. really need an effective promotion or a program to keeping its existing market share and this new iPad Air brought them a really good opportunity and its actually worked very well for attracting more customers.

As the competition become more and more intensive, Apple, but not only apple inc. will promote more, and more importantly, will making more value for their customers.

Resourse: Poornima Gupta and Edwin Chan.Apple gives away Mac software, unveils iPad Air.October 22, 2013.

http://www.bnn.ca/News/2013/10/22/Apple-gives-away-Mac-software-unveils-iPad-Air.aspx

Google’s revenue has risen by 36% recently when it’s average ads price becoming lower and lower compare to its competitors. Google’s stock surged by more than six per cent after this result released. Google Inc. earned about $3 billion US at the end of September, which is much higher than the same time last year, $2.2 billion income.

Advertisers are not willing to pay so much for mobile ads, because the screens are smaller than on laptop and desktop computer. However, as more and more people use mobile devices to connect to internet, it’s making the average ads price going down.

But why Google can earn more when the price is going down? Google is facing a large opportunity that is there are more customers. More people will see the ads on its website and this increasing the frequency that people click on the commercial pitches.

Google’s target market is increasing by the technology increase during these years. Although the average price for per click on ads is decreasing, Google still is increasing its revenue because of the increasing customers. The improving of technology brings more opportunities for the companies and which company can catch it, then who will earn more many fist.

resource: Google earnings up 36% despite cheaper ad prices. The Associated Press. CBCNEWS.

http://www.cbc.ca/news/business/google-earnings-up-36-despite-cheaper-ad-prices-1.2101730