Apple released the new iPad, iPad Air, on October 23^rd. Besides, apple gives away the mac software with new iPad Air for free, which Apple never did before for its products. Apple announced that there is another surprise offer: there will be a new line of Mac notebooks and computers unveiled on Tuesday and its Mac OS and iWork software suite will now be offered free to all users.

Apple started the tablet computing market with the first iPad in 2010, however, as the technology developed very quickly, apple is now under increasing pressure from other companies with cheaper devices, such as Amazon’s Kindle Fire and Samsung Electronics Co Ltd’s Note.

Every time when apple releases the new product, there must be a long crowed line up outside their door, but this promotion, giving free software with new iPad to its users, is effectively consolidating its customers’ loyalty. While the market is facing an intense competition, Apple inc. really need an effective promotion or a program to keeping its existing market share and this new iPad Air brought them a really good opportunity and its actually worked very well for attracting more customers.

As the competition become more and more intensive, Apple, but not only apple inc. will promote more, and more importantly, will making more value for their customers.

Resourse: Poornima Gupta and Edwin Chan.Apple gives away Mac software, unveils iPad Air.October 22, 2013.

http://www.bnn.ca/News/2013/10/22/Apple-gives-away-Mac-software-unveils-iPad-Air.aspx