Shopping online has became really popurlar in China. The biggest online shopping website is Taobao Mall, which change their name to Tmall recently. The sales for one recently activity on the website is over 10 billion in 13 hours.  The traditional commercial mode is challenged while the internet developed rapidly.

Taobao Mall was established by Alibabab Group in 2003. The website business includs C2C and B2C two big parts. Its market share  in chinese market is 80% in 2008 and still increased these years.

Taobao Mall is kind of a social enterprise. Taobao Mall not only makes profit itself  but create a platform for the individual business and the customers. It creates a large number of sales and also provides the job opportunities for the people who want to strat their eassily online. There is a group of people making money through open online stores on Taobao Mall. In China one third of the Chinese express delivery every day is because of online shopping. The online shopping gives the express more chance to make money.

As the internet developed, IT system seems more important for companies. It helps to improve business innovation and provides the connection between customers and companies. Although not every company is like Taobao Mall that specialized doing the online shopping, every company needs their own website to introduce their company or sale their products online. This will introduce their company to more potential customers and get more infomation about the industry quickly.